Because no one
should go hungry.

DON’T LABEL HUNGER 2.0 CAMPAIGN TOOLKIT

The struggle of hunger is often quiet. But you can give our neighbors in a need a voice.

As an evolution of our Don’t Label Hunger campaign, Feeding Tampa Bay has launched our 2018 advocacy campaign with a focus on the silent struggles of hunger in our community. Our goal is to lower the barriers to empathy by creating a more powerful emotional connection with audiences.

Here’s how you can help:

Below you will find a digital communications toolkit with content, talking points and other resources you can share with your professional and personal networks.
 

Facebook & Twitter – Personal Network Sharing

1) SHARE CAMPAIGN IMAGES ON SOCIAL

Download the image below and share a message of support using #HungerIsQuiet and tagging @FeedingTampaBay. Here’s an example:

Hunger is quiet. Every day 1 in 4 children in Tampa Bay deal with the silent struggle of hunger. Hear the full story at HungerIsQuiet.com. #HungerIsQuiet @FeedingTampaBay

 

2) ENCOURAGE YOUR FAMILY AND FRIENDS TO LEAVE A MESSAGE

One person’s voice can make a world of difference. You can encourage your family and friends to inspire the people in our community who silently struggle with hunger. Here is a sample post to share:

Give her a voice. The real hunger stories of Tampa Bay come from hard-working individuals and families who are just like you and me. Their struggle is often silent, but you can help give them a voice. Visit HungerIsQuiet.com to leave a message of inspiration for those in need. Your words can make a big impact. #HungerIsQuiet @FeedingTampaBay

 

 
LinkedIn – Professional Network Sharing

3) SHARE THIS POST ON LINKEDIN

Do you know that there are three easy ways to strengthen your impact on hunger relief in Tampa Bay? Whether you have three minutes or three hours, you can continue to have a positive influence on the lives of the hungry in our community.

3 MINUTES: Turn up the volume on hunger – share the real stories of hunger on social media and tag three friends to leave a message of hope. www.HungerIsQuiet.com

3 HOURS: Donate your time and talents to help Feeding Tampa Bay end hunger in our community. Sign up to volunteer at an upcoming event! www.HungerIsQuiet.com/Volunteer

$30 DONATION: Feeding Tampa Bay turns every dollar donated into 10 meals for someone in need. Your monetary donations help them feed more families! $30 helps provide 300 meals for a hungry neighbor. www.HungerIsQuiet.com/Donate

 

4) EDUCATE YOUR NETWORK

Our business community looks to you to bring awareness to the issues shaping our community. When you share this campaign with other Tampa Bay area business leaders, we can educate and inspire greater understanding of hunger and Feeding Tampa Bay’s mission. As you discuss the issues of hunger with your professional networks, here are some talking points you can address:

How Hunger Impacts Our Communities

  • It’s estimated that hunger costs the U.S. economy $160 billion every year because of poor health outcomes and additional healthcare issues.
  • People who are food insecure are disproportionally affected by diet-sensitive chronic diseases such as diabetes and high blood pressure.
  • Because of limited resources, a choice often has to be made between food and other essentials. 69 percent of food-insecure families have had to choose between food and utilities at some point in their lives.

How Children are Affected

  • Students who lack access to nutritious meals have trouble focusing in the classroom which sets back their educational potential.
  • Children who can’t connect with their parents during grocery shopping, cooking or meal time often lose an essential part of their family culture.

 

5) INCLUDE THIS IN YOUR EMAIL SIGNATURE

Copy and paste the line below into your email signature – you will help promote the campaign with every email you send!

Proud supporter of Feeding Tampa Bay. Hear the truth about hunger at www.HungerIsQuiet.com.

 

 
We know you support Feeding Tampa Bay because of your shared belief in ensuring that no one goes hungry. If you have any questions or suggestions regarding this campaign toolkit, please email jpeters@feedingtampabay.org and lbroadwell@chappellroberts.com.

Thank you for lending your voice and advocating on behalf of Feeding Tampa Bay!