This past fall we launch a campaign called Don’t Label Hunger in collaboration with our partners at ChappellRoberts. Don’t Label Hunger aims to dispel the stereotypes surrounding food insecurity in Tampa Bay. While it is common to think those who are hungry are homeless, this is far from fact. Those who face food insecurity are hardworking parents with children, seniors on a fixed income, and students trying to make ends meet. This campaign delves into the lives of the individuals we serve, stripping the labels society has created for them and revealing the truth – these individuals are no different from you and me.
We are honored to share the success of this campaign in drawing awareness to the stigmas surrounding hunger and in gaining recognition for its unique and creative flair. This success would not have been possible without the help of our partners at ChappellRoberts.
AMA Non-Profit Marketer of the Year: Feeding Tampa Bay
Judges recognized the emotionally-charged “Don’t Label Hunger” campaign for its creative execution, impressive brand awareness returns, and financial donations.
Platinum Hermes Creative Award: Don’t Label Hunger campaign
This is an international competition for creative professionals and the concept, writing and design of traditional materials, marketing and communication programs and emerging technologies. The Hermes Creative Awards also measure individual deliverables like advertising, publications, websites, videos, strategic campaigns and media placements.
Silver Communicator Award: Don’t Label Hunger campaign
The Communicator Awards honors work that transcends innovation and craft – work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.
Graphic Design USA (GDUSA) American Web Design Awards: Don’t Label Hunger Campaign
The Graphic Design USA (GDUSA) American Web Design Awards™ is an annual showcase of the power of design to enhance websites and online communications. The outstanding work encompass websites, microsites, apps, publications, video, social media, UX design and more.
Internet Advertising Competition: Best Non-Profit Website, Don’t Label Hunger
The IAC Awards provides an opportunity to highlight your best online advertising in 96 industries and nine online formats including, online ad, video, mobile, newsletter, email and social media.
Muse Award: Rose Gold Award, Don’t Label Hunger campaign
The Muse Creative Awards is an international competition for creative professionals who possess the unique ability to inspire with a concept, idea or design – whether through traditional materials or electronic media.
See for yourself! Visit Don’t Label Hunger.