Monthly Archives: April 2018

General Mills Foundation feeds our neighbors

Our partners at General Mills have been long-time hunger heroes – donating 789,199 meals to the community over the past year through donations and volunteer efforts. Their commitment to a hunger-free Tampa Bay continues to strengthen as they work to increase food security in our community. Through strategic initiatives, grants, food donations and knowledge sharing, they work to ensure all members of a community have access to nutritious and sufficient food. This past month, General Mills donated $40,000 to Feeding Tampa Bay. Their generous donation will provide 400,000 meals to families in need. In addition, General Mills presented Feeding Tampa Bay with a community service award for supporting our neighbors during and after Hurricane Irma.

We are appreciative of the support from the General Mills Foundation and excited to see how our partnership can impact hunger for years to come.

In a league of their own.

The Junior League of Tampa partnered with Feeding Tampa Bay in 2009 to build and sustain a backpack program. This program was established to keep hunger at bay on weekends by providing disadvantaged children with a bag of nutritious food on Fridays. The Junior League of Tampa supplies over 300 bags of nutritious food to children every Friday during the school year. With over 11,000 bags given out this year, this food is intended to sustain these children over the weekend when they are not receiving their meals from school. In addition to the regular distributions, the committee also hosted three mobile food pantries throughout the year.

Because of The Junior League, our impact on child hunger has spread further. We are honored to partner with this group of women committed to strengthening our leaders of tomorrow.

Spring into giving.

If you’re wanting to make a difference this spring, look no further! Here are some ways to give back to your community when it is needed most – in the summer when resources are sparse. These giving opportunities will place meals on the tables of those in need and fill the bellies of our young neighbors.

Give Day Tampa Bay (May 1)
On this day of giving, you can make a difference in the lives of thousands of individuals in need. 700,000 in the Tampa Bay area, do not know where their next meal will come from. When you donate to Feeding Tampa Bay, $1 creates 10 meals.

Cereal for Summer (April 30 – May 13)
1 in 4 children in our area suffer from hunger and the problem is especially critical during the summer months, when they are not getting meals at school. Fight child hunger and drop off cereal at your local Publix!

Family Night Mobile Pantry (May 25)
Our monthly family night welcomes families with children of all ages to participate in a service learning night of fellowship, fun and giving back!

Love FTB? Show your spirit and get one of our limited edition Rooted in Giving shirts! Each shirt provides 200 meals to the community. Stop by the FTB warehouse and grab yours today!

Conscious Coconut
Don’t let the sun dry out your skin – grab a tube of Conscious Coconut coconut oil! Through our partnership, each tube sold creates a meal for someone in need. Feel good and do good!

Humana Works with FTB to Target Social Determinants of Health, Improves Outcomes in 2 Cities

Addressing the social determinants of health—access to healthy food, social isolation, safe housing, and financial stability—can help lower costs and improve outcomes.

Humana is targeting these social determinants in communities through its Bold Goal strategy.

“Health is local and most of what makes us healthy happens outside of the clinical setting,” says Roy Beveridge, MD, chief medical officer for Humana, and a member of the Managed Healthcare Executive Editorial Advisory Board. “By working with nonprofit organizations, business, government and faith-based community partners, as well as physician practices, we are taking a collaborative approach to care. No one person or organization can do this work alone.”

The aim of the Bold Gold strategy is to improve the health of the communities it serves 20% by 2020. The population health strategy focuses on improving physical and mental health conditions by addressing social determinants of health such as food insecurity, social isolation, and loneliness in its employees, members, and communities. Progress is being tracked through the CDC’s health-related quality of life measurement (HRQoL) tool, Healthy Days, which measures an individual’s mental and physical Unhealthy Days over a 30-day period.

Every Unhealthy Day a patient adds $15.64 per person per month in additional healthcare costs, according to Beveridge referencing a recent study in the American Journal of Managed Care.

“While disease is a natural part of aging, in our business we know that many of our members suffer from more than one chronic condition,” he says. “We also know that many are food insecure, lonely, or socially isolated, which exacerbates those conditions. By taking a more collaborative, integrated, and personalized approach to care we can improve medical costs and the health outcomes of our members.”

Through partnerships and test-and-learn interventions Humana is demonstrating how addressing a barrier to health—such as access to healthy food—can impact a person’s overall health outcomes and well-being.

Here are two examples of where Humana’s efforts are paying off:

San Antonio. The city experienced a 3.5% improvement in Healthy Days in their Humana Medicare population in 2017. In addition, San Antonio Healthy Days improved 5.1% in Humana seniors living with diabetes. “These improvements, as well as those in diabetes-related clinical outcomes, were impacted by the collaborative work of the San Antonio Health Advisory Board and the Humana San Antonio Bold Goal team to address diabetes and food insecurity throughout San Antonio,” Beveridge says.
The San Antonio Health Advisory Board (health-minded organizations, including not for profits, city and county government and businesses) collaborated with the American Diabetes Association to create a Diabetes Resource Guide website.

San Antonio also created the Path to Wellness, a partnership with H-E-B grocery store and the YMCA to address nutrition and health literacy for people living with diabetes. In addition, to address food insecurity, the city created a partnership between MCCI medical clinics and the San Antonio Food Bank so that patients could have access to monthly onsite food distributions.

2. Tampa Bay. Humana Medicare members living in Tampa Bay experienced a 3.2% decline in Healthy Days due to hurricane-related impact, but among Humana members living with depression, there was a slight improvement. “We feel this is due to the efforts of the Tampa Bay Bold Goal Health Collaborative—formerly the Tampa Bay Health Advisory Board—and the Humana Tampa Bay Bold Goal team, that is focused on addressing loneliness, social isolation, food insecurity, and behavioral health in Tampa Bay,” Beveridge says.

Humana was a founding member of the Hunger Action Alliance (along with University of South Florida and Feeding America). The alliance will both study social determinants of health as well as deploy interventions against them. “The first study undertaken is called Factors Affecting Older Adults, and looks at the prevalence and associations between food insecurity, loneliness, and depression,” says Beveridge.

In 2017, the Tampa Bay Bold Goal Health Collaborative and Humana Tampa Bay Bold Goal team hosted more than 50 faith-based leaders in a forum to discuss depression and bipolar disorder in the community. During the forum, teams discussed solutions for the current lack of services available and plan to continue that work into 2018, according to Beveridge.

Currently the plan is to expand the event and host it in each of the three different counties which make up Tampa Bay—Pinellas, Pasco, and Hillsborough—in September with a goal of working with local faith-based leaders to bridge the gap between what they know and the behavior health services in the community to address the concurrent issues of anxiety, depression and the opioid crisis. A recommendation came out of the 2017 Faith Based Forum to provide Mental Health First Aid training to a greater number of folks in the community, and a focus of the events being held in September will be on evaluating that suggestion and determining if it is the right solution for the community, according to Beveridge.

“Good health is good for business,” Beveridge says. “Our Bold Goal is not just building sustainable relationships and connecting people to the resources they need, it’s about improving clinical outcomes, which has an ROI.

Marketer of the Year Awards

Feeding Tampa Bay is honored to receive the AMA award for Nonprofit Marketing alongside our partners, ChappellRoberts, for the Don’t Label Hunger campaign. Don’t Label Hunger, which ran this past Fall, aimed to break the stereotypes surrounding hunger and who it effects in our community. Learn more about the campaign at

Cereal for Summer: Help us feed Tampa Bay’s hungry neighbors!

10News WTSP, Feeding Tampa Bay, All Faiths Food Bank, Publix, Sonny’s BBQ, and the Tampa Bay Lightning are teaming up to feed families in need this summer.

As many as 250,000 children (1 in 4) in our area suffer from hunger, and the problem is especially critical during the summer months when they do not have access to meals at school.

How you can help!
Businesses, schools, churches, charitable groups, and individuals can all participate by collecting cereal and donating to Cereal for Summer. We encourage you to become a collection site for the community. Get your employees and customers involved!

Donated cereal will be distributed to local food banks by Feeding Tampa Bay and All Faiths Food Bank. You are helping families where you live and work.

What can I donate?
Dry cereal (Think Nutritious!)
Breakfast Bars

When is the Cereal drive?
You will see collection boxes at Sonny’s BBQ Restaurants, other small businesses, and government buildings in mid-April. And from April 30 – May 13, the public will also be able to donate at any local Publix store.

We will have a final push for donations on Friday, May 11th at the 10News studios at 11450 Gandy Boulevard, St. Petersburg.

For more information, visit

Shop 2 Give

Shop to create change in your community? Sign us up! Whether it’s buying a certain brand of product or donating your spare change, here are some easy ways to incorporate giving into your daily routine. Each of these options results in donations to the Feeding America nationwide network or Feeding Tampa Bay directly – contributing to the fight against hunger.

Fight Hunger Spark Change. (April 2 – 30)
Purchase specially marked Fight Hunger. Spark Change items while you shop at your local Walmart and donate to the fight against hunger.

Brandless. (April 15 – 22)
In honor of National Volunteer Week, Brandless is offering Feeding America Network volunteers a special discount to their B.MORE membership program. During National Volunteer Week, people who sign up for a B.MORE membership using a designated URL will get it for $3 and qualify for free shipping on every Brandless order for an entire year.

Pampered Chef. (now through August 31)
Each year, Pampered Chef introduces a limited-edition product to help raise funds for Feeding America®. For each Pancake Shaker Bottle purchased from September 1, 2017-August 31, 2018, the company will donate $1, the equivalent of 11 meals*, to Feeding America. Pampered Chef also encourages Cooking Show guests to “round up” their orders to the nearest dollar or more. These contributions benefit the Feeding America network.

So Fresh.
Eat at any Tampa So Fresh location (Downtown, South Tampa, or USF) in 2018 and a portion of the proceeds will be donated to Feeding Tampa Bay!

Feed Change.
Incorporate giving into your daily routine by donating your spare change. Register your card, make some purchases, and donate to the fight against hunger.

Amazon Smile.
Sign up and choose Feeding Tampa Bay as your benefitting charity!